"Online Shop Practise" Overseas HIBL Course-

  • 时间:2020-04-11
  • 来源:广东岭南现代技师学院
  • 作者:

 

Target Group:

Diploma Programme students from Business School of the Tunku Abdul Rahman University College (TAR UC) (sophomore is recommended), who have basic knowledge of marketing, internet, computer manipulation and Photoshop. Meanwhile, participants should be able to read, listen, speak and write Chinese for daily communication.

 

Training Features:

Considering the students’ English ability, this Hands-on Inquiry Based Learning (HIBL) course provides students professional skills that teachers got from entrepreneurship experience in cross-border platforms and helps them quickly command the skills required for online store opening. Our training is keeping pace with the e-commerce industry, equipping the students with the most up-to-date knowledge; its core value is to apply knowledge into practise and comprehensively improve their level. What’s more, we can provide source and incubation support for students. At the end, we will provide excellent graduates employment and internship resources.

 

Training Goal:

After the training, students will master the skills of store opening, publishing products and social media promotion. As a result, they can independently start an online store and promote it.

 

Course Length:

21 days. From September 21 to October 11 (to be confirmed)

 

Training Mode:

The course studies on authentic projects in leading e-commerce platforms. In the course, we value both theoretical and practical education. What’s above, we offer our students not only excellent chance to visit and study in famous corporations, but also JD or Alibaba related posts certification training, so that they can do the start-up and promotion in real life.

 

Curriculum Outline

No.

Projects

Contents

Study Hours

Mode

 Location

1

E-commerce in China

1. History and Tendency of China E-commerce

4

Sharing session

Guangzhou

2

Online Store Opening

1. Data-based Product Selection

2. Visit Wholesale Markets

3. Product Selection Skills

4. Platform and Software Manipulation and Settings

12

Lecture+

Practise+

Market Research

Guangzhou

3

Product Listings

1. Product Photography

2. Image Processing

3. Description and Detailed Page Designed

4. Product Image Display

5. Online Store Decoration

6. Publish Products

40

 

Lecture+

Practise

Guangzhou

4

Customer Service

1. Quick Response, Client Analysis, Deal Closing Techniques and etc

2. Skills of Dealing with Unsettled Orders

3. Post Sales Problems Solving Skills

12

Lecture+

Practise

Guangzhou

5

Social Media Promotion

1. Skills of Shooting tik tok Videos

2. Tricks of Posting tik tok Videos

8

Lecture+

Practise

Guangzhou

6

Online Store Promotion

1. Job Contents of A Promotion Specialist

2. Traffic Analysis with the Aid of Mind Map

4

Lecture+

Practise

Guangzhou

7

Chinese Culture

1. Art of Tea

2. Lingnan Culture

18

Visit+

Experience

Guangzhou

8

E-commerce Logistics Posts Rotation Practice

(Basic Chinese Ability in Speaking, Listening , Reading and Writing is required)

48

Warehouse Posts Rotation

Guangzhou

9

Visit Famous Leading E-commerce Company

4

Visit

Guangzhou

10

Chinese Level Test

2

Test

Guangzhou

11

Icebreaker Game

4

Experience

Guangzhou

12

Communication with E-commerce Entrepreneur

2

Lecture

Guangzhou

13

Visit Museum

4

Visit

Guangzhou

Total

162